WHOLE FOODS MARKET GREEN MISSION
Whole Foods Market is best known as one of the biggest supermarkets specializing in organic foods, and one of the pioneers in that field. Whole Foods Market is also one of the most socially responsible corporate citizens that is committed to smart environmental practices and being a leader in environmental stewardship.
Create an identity and brand collateral for Whole Foods Market’s Green Mission program, in order to inform customers of both their social and environmental efforts.
The approach to the "Green Mission" identity was to make it cohesive with the recognizable Whole Foods Market logo but to emphasize the "green" aspect of the program by integrating a leaf with the letter "G."