TEVA SKINCARE FOR MEN

PACKAGING SYSTEM


BRIEF

Teva is the active lifestyle brand that stands for freedom in footwear. Started in 1984, Teva has been creating outdoor footwear that is durable, comfortable, and very versatile for all kinds of activities both on land and in the water.

PROBLEM

Create a line of skin care products, specifically for outdoor enthusiasts and their rigorous outdoor activities. Create a look and feel that reflects the quality of the Teva brand as well as communicate the company’s adventurous spirit.

SOLUTION

The use of a topographic map pattern was the focal point of this system, and was intended to communicate Teva’s adventurous spirit and appeal to Teva’s consumer’s active outdoor lifestyles.