MIGHTY LEAF TEA COMPANY

PACKAGING SYSTEM


BRIEF

The Mighty Leaf Tea Company is a specialty tea manufacturer and distributor based in San Rafael, California. Known for pioneering the whole leaf tea pouch filled with whole tea leaves, herbs and fruits, Mighty Leaf Tea played an integral role in introducing whole leaf tea pouches to the foodservice and retail sales channels. 

PROBLEM

Rebrand Mighty Leaf Tea Company and develop a new packaging system that communicates their unique product with a more bold and contemporary look and feel.

SOLUTION

Using a lion illustration to symbolize the robust quality of their teas, a symbiotic color palette, and a more contemporary typographic treatment, this rebrand and package system elevates The Mighty Leaf Tea Company’s appearance and makes them stand out among the other ordinary tea company packages on the shelf.