LURE

PACKAGING SYSTEM


BRIEF

Daniel Libeskind is an international figure in architecture and urban design. Renowned for his sharp angles and abstract geometric forms, he is considered one of the most innovative modern architects.

PROBLEM

Create an identity and package system for a custom line of house paints that reflects the bold and innovative style of Daniel Libeskind’s buildings.

SOLUTION

Using abstract and geometric forms, as well as vibrant color and a modern typographic treatment, the final product resembles several of Libeskind’s most famous buildings as well as his overall unique style.