AIDS HAS NO FACE

AWARENESS CAMPAIGN


BRIEF

As of 2014 there are 35 million people worldwide living with HIV/AIDS. Educating people about safe sex practices, getting tested, and providing information about living with the disease is essential for prevention and spread of HIV/AIDS.

PROBLEM

Create an AIDS awareness poster campaign that delivers a powerful message about HIV/AIDS, causing viewers to think about the seriousness of the disease and the importance of taking action in safe sex practices.

SOLUTION

Because people with HIV/AIDS show no exterior physical signs of disease, virus, or sickness, this poster campaign focused on the ambiguity of the virus and the fact that anyone could be infected. As a result, you should always use protection.